Thought Leadership

Recent Articles Written by Our Creative Partners

  • How I Landed My “Dream Job”
    by ashley.panter on June 15, 2019 at 4:09 pm

    Being young and extremely career driven, I honestly didn’t expect to stay at the University of Georgia for more than a few years. Five years later, here I am. Not only did I love my job and the organization I worked for (mainly because I truly believed in their mission), but I also love The... Read Mor […]

  • Don’t Get Left Waze Behind in Marketing
    by ashley.panter on March 21, 2019 at 1:40 pm

    As a small business, you have to keep up with currently marketing trends to keep your business competitive. And like most businesses, you're constantly looking for ways to increase your brand awareness and drive traffic to your business.  With all of the marketing opportunities available, it can be a challenge to weed out the bad opportunities from the good... especially those that show an ROI (return on investment). So, to add another advertising opportunity into the mix... and one you may or may not have thought about... let's talk about Waze. […]

  • Making Facebook Ads Work for Vets
    by ashley.panter on March 14, 2019 at 4:35 pm

    If we’ve heard it once, we’ve heard it 1,000 times… social media advertising is important for small business marketing success... especially for veterinary medicine. If your target market is human (or humans with furbabies), Facebook should no doubt be your platform of choice. […]

  • How to Build a Facebook Ad From Scratch
    by ashley.panter on October 16, 2018 at 1:27 am

    When beginning their digital advertising journey, a lot of small business owners get overwhelmed and have no clue where to start. With a limited budget, many stress over picking the wrong social platform and creating an ad that performs poor ends up being a waste of money. On October 19, 2018, I spoke at the 7th Annual... Read Mor […]

  • The Power of Facebook Wizardry
    by ashley.panter on October 8, 2018 at 2:24 pm

    If we’ve heard it once, we’ve heard it 1,000 times… social media advertising is important for small business marketing success. However, what they don’t tell you is which platform is best for your business. On October 19, 2018, I spoke at the 7th Annual Women’s Business Expo in Athens, GA about my favorite social media... Read Mor […]

  • Silent, But Deadly
    by ashley.panter on September 13, 2018 at 12:25 am

    If you’ve heard it once, you’ve heard it a thousand times… CONTENT IS KING! Yes, pictures are great and .gifs are fun, but if content is king, social video is its kingdom as video is becoming insanely popular on social media, especially on mobile. I’m sure the popularity of video use in marketing isn’t surprising to... Read Mor […]

  • The Inclusion of Donuts is Important
    by ashley.panter on September 5, 2018 at 6:16 pm

    Yesterday, I read a headline that said, “Dunkin’ is dropping the ‘Donuts’ from its name.” At first, I thought to myself, “Well that’s stupid.” But then, I started thinking, “Is it though? Am I the idiot? Is it really a genius marketing move?” (3 minute read) Re-branding is a tricky business… for any company. When... Read Mor […]

  • If You’re Going to Share on Social Media…
    by ashley.panter on September 5, 2018 at 5:25 pm

    If you’re going to share posts on social media platforms, you should always fact check the source. (7 minute read) In the era of “Fake News,” a ridiculous amount of spam now floats around social media. Fake News is often thought of as being created by the mainstream media, but in reality, social media is... Read Mor […]

  • Why Millennials Are Winning in Business
    by ashley.panter on August 24, 2018 at 1:37 pm

    I’ve caught myself over the past few months becoming more and more angry with every phone call I have to answer. Why? Because robocalls and telemarketing has gotten out of control. I’ve even shared my frustration via my social media channels in true Millennial fashion with hopes that at least ONE sales person will see... Read Mor […]

  • User Experience in Management
    by ashley.panter on June 23, 2018 at 4:32 pm

    When one thinks about user experience, often times, people assume the term only applies to the marketing world. However, user experience is everywhere. As we learned in the first part of this blog series (How to Connect Through Experience), great user experience, often times, isn’t even recognizable. If you think about it, can you remember... Read Mor […]