Thought Leadership

Recent Articles Written by Our Creative Partners

  • How to Build a Facebook Ad From Scratch
    by ashley.panter on October 16, 2018 at 1:27 am

    When beginning their digital advertising journey, a lot of small business owners get overwhelmed and have no clue where to start. With a limited budget, many stress over picking the wrong social platform and creating an ad that performs poor ends up being a waste of money. On October 19, 2018, I spoke at the UGA SBDC... Read Mor […]

  • The Power of Facebook Wizardry
    by ashley.panter on October 8, 2018 at 2:24 pm

    If we’ve heard it once, we’ve heard it 1,000 times… social media advertising is important for small business marketing success. However, what they don’t tell you is which platform is best for your business. On October 19, 2018, I’ll be speaking at the UGA SBDC in Athens’ 7th Annual Women’s Business Expo about my favorite... Read Mor […]

  • Silent, But Deadly
    by ashley.panter on September 13, 2018 at 12:25 am

    If you’ve heard it once, you’ve heard it a thousand times… CONTENT IS KING! Yes, pictures are great and .gifs are fun, but if content is king, social video is its kingdom as video is becoming insanely popular on social media, especially on mobile. I’m sure the popularity of video use in marketing isn’t surprising to... Read Mor […]

  • The Inclusion of Donuts is Important
    by ashley.panter on September 5, 2018 at 6:16 pm

    Yesterday, I read a headline that said, “Dunkin’ is dropping the ‘Donuts’ from its name.” At first, I thought to myself, “Well that’s stupid.” But then, I started thinking, “Is it though? Am I the idiot? Is it really a genius marketing move?” (3 minute read) Re-branding is a tricky business… for any company. When... Read Mor […]

  • If You’re Going to Share on Social Media…
    by ashley.panter on September 5, 2018 at 5:25 pm

    If you’re going to share posts on social media platforms, you should always fact check the source. (7 minute read) In the era of “Fake News,” a ridiculous amount of spam now floats around social media. Fake News is often thought of as being created by the mainstream media, but in reality, social media is... Read Mor […]

  • Why Millennials Are Winning in Business
    by ashley.panter on August 24, 2018 at 1:37 pm

    I’ve caught myself over the past few months becoming more and more angry with every phone call I have to answer. Why? Because robocalls and telemarketing has gotten out of control. I’ve even shared my frustration via my social media channels in true Millennial fashion with hopes that at least ONE sales person will see... Read Mor […]

  • User Experience in Management
    by ashley.panter on June 23, 2018 at 4:32 pm

    When one thinks about user experience, often times, people assume the term only applies to the marketing world. However, user experience is everywhere. As we learned in the first part of this blog series (How to Connect Through Experience), great user experience, often times, isn’t even recognizable. If you think about it, can you remember... Read Mor […]

  • Sharing is Caring: Digital Masterminds Share Their Secrets
    by ashley.panter on June 9, 2018 at 2:16 pm

    A few weeks ago, I attended the Digital Summit in Atlanta. If you haven’t heard of/attended this event, you’re REALLY missing out… even if you’re not in the digital industry. I know that’s hard to believe, but after you immerse yourself in the digital world for two full days, you’ll quickly realize how important digital... Read Mor […]

  • How to Build Your Personal Brand Like a Boss
    by ashley.panter on May 27, 2018 at 3:53 pm

    If you’re (what I call) a hustla and don’t own your own business, building your personal brand can be pretty difficult… especially the younger you are because you don’t have a lot of experience or a ginormous portfolio… yet. (6 minute read) Then, it happens to us all… we get a job at a great... Read Mor […]

  • How to Use Cheap Marketing Tactics to Grow Your Business
    by ashley.panter on May 8, 2018 at 7:07 pm

    Growing your brand in a crowded market place is hard. If you aren’t up on the latest marketing trends and aren’t super tech-savvy, it may seem impossible to compete. Many small businesses don’t have much of a budget to invest. So, they Google, “How to market your business cheap.” The answer? …you don’t. How many... Read Mor […]