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Tag Archive for: ‘social media’
How to Set Up a Killer Social Media Strategy for Your Biz

We all know that it’s crucial “these day” to have a social media presence. However, creating a strategy to accomplish a successful social media campaign can be overwhelming. Most people don’t even know where to begin. And some even question whether they really need to be on social media? So, do you? Maybe not. However, if you’re not… …

Social is the Future of Customer Experience

More and more, customers are turning to social channels for customer service from their favorite (or least favorite) brands. Is your company ready? A recent infographic from Facebook Marketing Partner Sprinklr found: 78 percent of companies now say they have dedicated social media teams, up from 67 percent in 2012. 47 percent of Americans say …

Social media networks are continuously adding cool little features here and there, and it can be tough to keep up — especially if there’s no big announcement. For instance, did you know you can reorder the sections on your Facebook business Page? That you can embed a SlideShare presentation directly into a tweet? That you can add …

How important do you think digital marketing today is? Did you know that 90% of people trust peer recommendation? And that more people own a mobile a device THAN A TOOTHBRUSH??! Check out this alarming, but enlightening video:

Sometimes, defeat turns into opportunity. Even though you may not get a job or get the big promotion within your company like you’d hoped, always remember to be gracious and polite and still add them to your LinkedIn network. You never know when you will need or run into that connection down the road. I …

How to Build a Strong Social-Media Presence

Can you really do social media in 30 minutes each day successfully? When I see article titles or headlines claiming that you can automate your posts and work smarter on your social network by doing this or that, I think to myself, Really?

Running a social-media strategy is just like any other process: It takes time. There are no shortcuts, you just need to be agile. When you decide to join social media, make sure that your strategy is not just “post and run”.  Here are some strategic steps you can take to build a strong social-media presence:

Things You Could Be Doing With Content

Content — it’s king, and everyone knows it. But is your content more like Alexander the Great, or more like Queen Victoria? Is it out there conquering the world, or is it frowning frumpily at the territory it rules over? The fact is that a huge quantity of web content is waving at the Internet …

Why Email Marketing Isn’t Dead…

With all of the forward thinking hype surrounding social media marketing, its older brother, the email campaign, is often seen as something of a relic of a past. But for small businesses, email campaigns are still an important part of any marketing toolbox and may even drive more sales than social media campaigns. Consider the …

What the CIA Teaches Us About Social Media

Move over social media gurus. There’s a new kid in town that deserves some attention and it might come as a surprise— the @CIA. If you think the CIA on Twitter sounds boring and dull, think again. As it turns out, spies have a great sense of humor. Just look at some of their tweets: The …

Hashtags… The Dark Horse of Social Media Marketing

The # is enjoying its moment. It is no longer considered a number sign or a mere pound. It has reincarnated on social media and how! With a completely new identity – hashtag or #tag, it has found its place in all places that are non-digital. There are hashtags at all places that have social media. In simple terms, …

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