Can you really do social media in 30 minutes each day successfully? When I see article titles or headlines claiming that you can automate your posts and work smarter on your social network by doing this or that, I think to myself, Really?
Running a social-media strategy is just like any other process: It takes time. There are no shortcuts, you just need to be agile. When you decide to join social media, make sure that your strategy is not just “post and run”. Here are some strategic steps you can take to build a strong social-media presence: