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Tag Archive for: ‘marketing’
Things Marketing Majors Should Know, But Don’t

With the frequent changes of online marketing, it’s imaginably difficult for professors to keep up. That’s why it’s time to revamp marketing programs and bring them into the 21st century. Back in March, I was the keynote speaker for a Digital Portfolio Workshop at Georgia Regents University at Augusta in Augusta, GA (formerly known as …

Although this post isn’t exactly about marketing, SEO, graphic design, or other entrepreneur type topics, I feel it’s still semi-related to the field in a sense because of branding and poor marketing choices. According to TechTimes, Nintendo announced last month that more than two million copies of their new Mario Kart 8 for Wii U …

Social is the Future of Customer Experience

More and more, customers are turning to social channels for customer service from their favorite (or least favorite) brands. Is your company ready? A recent infographic from Facebook Marketing Partner Sprinklr found: 78 percent of companies now say they have dedicated social media teams, up from 67 percent in 2012. 47 percent of Americans say …

Brain Quirks Every Marketer Should Know

The human mind is an amazing thing, but it certainly has its quirks and flaws (but what doesn’t, right?). The technical term for these flaws: Cognitive biases. Cognitive biases means irrational thought patterns. These patterns may have worked for cavemen, but they really make our marketer have to work hard nowawdays. These brain quirks can seriously …

Can you guess which words can make or break an email campaign? A new study reveals the answers. Marketers need to be black and white about the value of an email message. And there’s no better place to do that than in the subject line. In fact, a new study from email marketing agency Alchemy …

There has probably been someone in your life – a coach, grandparent, teacher, aunt, or spiritual mentor – who’s made a difference for you. It may have been when you were young (it generally is) – it may have been recently. It may have been a positive experience or it may have been very negative. …

10 Laws of Social Media Marketing

For business owners just getting started, a guide to build brand buzz and boost your bottom line! Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. It’s vital that you understand …

How to Build a Strong Social-Media Presence

Can you really do social media in 30 minutes each day successfully? When I see article titles or headlines claiming that you can automate your posts and work smarter on your social network by doing this or that, I think to myself, Really?

Running a social-media strategy is just like any other process: It takes time. There are no shortcuts, you just need to be agile. When you decide to join social media, make sure that your strategy is not just “post and run”.  Here are some strategic steps you can take to build a strong social-media presence:

Surviving the Pigeon Algorithm Update

You’ve probably seen and or heard a lot of chatter regarding the recent Google Algorithm update, dubbed Pigeon by the good folks at Search Engine Land. As with past updates, there has been some confusion as to just what is going on with the update, but confusion seems to be greater with this particular update. …

Things You Could Be Doing With Content

Content — it’s king, and everyone knows it. But is your content more like Alexander the Great, or more like Queen Victoria? Is it out there conquering the world, or is it frowning frumpily at the territory it rules over? The fact is that a huge quantity of web content is waving at the Internet …

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