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Why A Brand Matters

In one sense, perhaps the most important sense, a brand is a promise. Think of some top brands and you immediately know what they promise: McDonald’s, Coca Cola, Budweiser, Ford, Apple, MetLife. You know what you’re going to get with a well-branded product or service. In another sense, a brand is a specific combination of logo, words, …

One Year Anniversary!

Today marks the one year anniversary for the creation of Blu Mountain Expressions. There has been a lot of change within the company. Let’s take a look at what has changed: 1. Our Logo Our logo went from a symbolic version of a mountain with the Blu Mountain Name beneath it to a classic iconic …