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Tag Archive for: ‘google+’
9 Tips to Checkmate Google

For years Google has dominated the internet and more or less held a monopoly on consumer searches. Not only used as a noun, but also a verb. Nobody ever says, “Yahoo those song lyrics.” However, with rapid changes in social media and new trends in online consumer behavior, webmasters face difficult challenges when it comes to …

The world’s biggest search engine shakes up its algorithms… again. Although Google updates it’s algorithms regularly, a revision of this size is rare. The last “big” revision happened in 2012 when Google altered it’s algorithm to weed out misleading websites. Due to the uproar this caused in 2012, Google has tried to soften the blow …

How to Set Up a Killer Social Media Strategy for Your Biz

We all know that it’s crucial “these day” to have a social media presence. However, creating a strategy to accomplish a successful social media campaign can be overwhelming. Most people don’t even know where to begin. And some even question whether they really need to be on social media? So, do you? Maybe not. However, if you’re not… …

10 Laws of Social Media Marketing

For business owners just getting started, a guide to build brand buzz and boost your bottom line! Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. It’s vital that you understand …

Surviving the Pigeon Algorithm Update

You’ve probably seen and or heard a lot of chatter regarding the recent Google Algorithm update, dubbed Pigeon by the good folks at Search Engine Land. As with past updates, there has been some confusion as to just what is going on with the update, but confusion seems to be greater with this particular update. …

Google Takes a Page from the Handbook of Bush League Branding Tactics

In July of last year, in the midst of the frenzy around the launch of Google Plus, I wrote an article simply titled, “Google+ Will Fail.” A few articles on the topic had been published at the time, but most of the press surrounding Google’s latest foray into social media had been glowing — almost …

Does Your Social Media Work Deserve an Award?

If you’re in charge of a social media presence — your own, your company’s, or those of multiple different clients — stop what you’re doing for a minute and ask yourself this: Does my work deserve the Douglas S. Morrow Public Outreach Award? Okay, so technically you can’t get this particular award unless your work …