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Tag Archive for: ‘company’
Qualities that All Good Bosses Should Have

Being a boss is for the brave. With a seemingly endless list of projects to manage and problems to solve it’s easy to feel like you’re running an asylum instead of a business! And while most bosses would like to create a dream work environment for their staff, when it comes down to the crunch, …

Why A Brand Matters

In one sense, perhaps the most important sense, a brand is a promise. Think of some top brands and you immediately know what they promise: McDonald’s, Coca Cola, Budweiser, Ford, Apple, MetLife. You know what you’re going to get with a well-branded product or service. In another sense, a brand is a specific combination of logo, words, …