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Tag Archive for: ‘business’
Things Marketing Majors Should Know, But Don’t

With the frequent changes of online marketing, it’s imaginably difficult for professors to keep up. That’s why it’s time to revamp marketing programs and bring them into the 21st century. Back in March, I was the keynote speaker for a Digital Portfolio Workshop at Georgia Regents University at Augusta in Augusta, GA (formerly known as …

What is a Brand?

What is brand? There are a lot of definitions of what brand really is. Some say it is just the logo and name, other say it’s more. Here is my take on branding: A strong brand is the difference between the winners/overachievers and the duds… it’s as simple as that. A brand is far more than …

Is Advertising the Best Means to an End?

In the Information Age, advertising and its professionals have been facing the meanest attack they have ever seen, from consumers calling the profession untrustworthy and deceitful and businesses calling it ineffective and costly to the “social media gurus” proclaiming it “for the losers” and how it and the thousands of people in AdLand will no …

Pitch your business in 15 seconds

I’m a person you’ve never met. Maybe we just bumped into one another at the grocery store or maybe we’re both regulars at the local coffee shop or maybe we’re riding the elevator together. For whatever reason, we introduce ourselves and shake hands. Now you’ve got about 15 seconds to tell me what you do …

Why most businesses fail, and solid tips for design business success

Most businesses fail not because their owners aren’t good at what they do. A design studio doesn’t generally fail because they create poor designs. A dentist doesn’t generally fail because he cannot fix your teeth. Most businesses fail because their owners don’t understand how to run a business. As a design entrepreneur, this is the single most …