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Tag Archive for: ‘branding’
What March Madness Can Teach Branding

I spent some time this morning on LinkedIn and ran across this article and just had to share it: March Madness is the most wonderful time of the year for basketball fanatics. College basketball fans will flock to their televisions for three weeks of intense competition that results in “One Shining Moment”. As an avid …

What is a Brand?

What is brand? There are a lot of definitions of what brand really is. Some say it is just the logo and name, other say it’s more. Here is my take on branding: A strong brand is the difference between the winners/overachievers and the duds… it’s as simple as that. A brand is far more than …

Why A Brand Matters

In one sense, perhaps the most important sense, a brand is a promise. Think of some top brands and you immediately know what they promise: McDonald’s, Coca Cola, Budweiser, Ford, Apple, MetLife. You know what you’re going to get with a well-branded product or service. In another sense, a brand is a specific combination of logo, words, …

Google Takes a Page from the Handbook of Bush League Branding Tactics

In July of last year, in the midst of the frenzy around the launch of Google Plus, I wrote an article simply titled, “Google+ Will Fail.” A few articles on the topic had been published at the time, but most of the press surrounding Google’s latest foray into social media had been glowing — almost …