A lot of LinkedIn’s ~150 million users don’t know how to unlock its true potential.
The company’s co-founder, Reid Hoffman, said as much in a recent profile by WIRED:
“They think it’s a place they keep their CV online and maybe have some connections with people they know professionally. They don’t think of it as a place to get business intelligence, to research problems, to establish an online presence where other people in the network can find them. It’s as if we’re a screwdriver in a world where people don’t quite understand screws.”
You know if the company’s co-founder says users aren’t using LinkedIn’s power, it must be true.
To help you out, we put together our favorite tips and tricks for LinkedIn. Just click the link below: