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Category Archive for: ‘Updates’
More 2012 Grads Using Social Media in Job Search

New college graduates are embracing social media as a job-search tool, according to NACE’s 2012 Student Survey. Approximately 41 percent of 2012 college graduates in the market for a job are using social media to help them land one. Students are most likely to use social media in the job search to network with employers, according …

Qualities that All Good Bosses Should Have

Being a boss is for the brave. With a seemingly endless list of projects to manage and problems to solve it’s easy to feel like you’re running an asylum instead of a business! And while most bosses would like to create a dream work environment for their staff, when it comes down to the crunch, …

Why A Brand Matters

In one sense, perhaps the most important sense, a brand is a promise. Think of some top brands and you immediately know what they promise: McDonald’s, Coca Cola, Budweiser, Ford, Apple, MetLife. You know what you’re going to get with a well-branded product or service. In another sense, a brand is a specific combination of logo, words, …

Generation X and the Narrowing Career Path

Melissa, a talented Gen X’er, is given a promotion that puts her in direct contention for a key senior spot. Although her Boomer colleagues are offering their congratulations, Melissa finds herself feeling vaguely uneasy. She is reaching a point in her career where the path seems to be narrowing suddenly and precipitously. There look to be …

When folks hear about online reputation management, they oftentimes have the impression it revolves around strategic public relations responses and muting Internet trolls. While your typical online reputation management company is happy to have you think their hard work goes toward such seemingly exciting endeavors, the truth is that the overwhelming majority of protecting an online …

1. Charging A Flate Rate Without A Clear Project Scope Asking for a per project fee instead of hourly is perfectly acceptable, if not the preferred method. It is when you propose a price before defining the scope of the project that you will get into trouble. We have all done it, the $100 logo. …

Pinterest has been one of the hottest social networking site; it garnered 11 million visitors in the week of a dec.17 alone. The site has also cracked the current list of top 10 social networks and it’s technically ‘invite only’.   What Pinterest is all about? Pinterest is a virtual pinboard that lets you share, discuss and organize interesting things you find all in …

How to Make The Most Out of LinkedIn

A lot of LinkedIn’s ~150 million users don’t know how to unlock its true potential. The company’s co-founder, Reid Hoffman, said as much in a recent profile by WIRED: “They think it’s a place they keep their CV online and maybe have some connections with people they know professionally. They don’t think of it as a place …

Stop Working More Than 40 Hours a Week

There’s been a flurry of recent coverage praising Sheryl Sandberg, the chief operating officer of Facebook, forleaving the office every day at 5:30 p.m. to be with her kids.  Apparently she’s been doing this for years, but only recently “came out of the closet,” as it were. What’s insane is that Sandberg felt the need to hide …

Google Takes a Page from the Handbook of Bush League Branding Tactics

In July of last year, in the midst of the frenzy around the launch of Google Plus, I wrote an article simply titled, “Google+ Will Fail.” A few articles on the topic had been published at the time, but most of the press surrounding Google’s latest foray into social media had been glowing — almost …