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Category Archive for: ‘Updates’
Calling All Artists!

Are you a local Georgia artist with just as much love for Blue Ridge, GA as we do? Great! We have the gig for you! Blu Mountain Expressions is on the hunt for artists to collaborate on a project with us. If you (or someone you know) is interested in, please have them email jashley@blumountainexpressions.com or …

If you are a design or have ever worked with a designer, I think you will appreciate this article. More times than not, when asked to design something for friend or someone who says, “Your mom suggested I call you. I have an idea in mind…” the finish product is never really “YOUR” design. It’s …

10 Laws of Social Media Marketing

For business owners just getting started, a guide to build brand buzz and boost your bottom line! Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. It’s vital that you understand …

How to Build a Strong Social-Media Presence

Can you really do social media in 30 minutes each day successfully? When I see article titles or headlines claiming that you can automate your posts and work smarter on your social network by doing this or that, I think to myself, Really?

Running a social-media strategy is just like any other process: It takes time. There are no shortcuts, you just need to be agile. When you decide to join social media, make sure that your strategy is not just “post and run”.  Here are some strategic steps you can take to build a strong social-media presence:

Surviving the Pigeon Algorithm Update

You’ve probably seen and or heard a lot of chatter regarding the recent Google Algorithm update, dubbed Pigeon by the good folks at Search Engine Land. As with past updates, there has been some confusion as to just what is going on with the update, but confusion seems to be greater with this particular update. …

Things You Could Be Doing With Content

Content — it’s king, and everyone knows it. But is your content more like Alexander the Great, or more like Queen Victoria? Is it out there conquering the world, or is it frowning frumpily at the territory it rules over? The fact is that a huge quantity of web content is waving at the Internet …

What is a Brand?

What is brand? There are a lot of definitions of what brand really is. Some say it is just the logo and name, other say it’s more. Here is my take on branding: A strong brand is the difference between the winners/overachievers and the duds… it’s as simple as that. A brand is far more than …

Why Email Marketing Isn’t Dead…

With all of the forward thinking hype surrounding social media marketing, its older brother, the email campaign, is often seen as something of a relic of a past. But for small businesses, email campaigns are still an important part of any marketing toolbox and may even drive more sales than social media campaigns. Consider the …

What the CIA Teaches Us About Social Media

Move over social media gurus. There’s a new kid in town that deserves some attention and it might come as a surprise— the @CIA. If you think the CIA on Twitter sounds boring and dull, think again. As it turns out, spies have a great sense of humor. Just look at some of their tweets: The …

Hashtags… The Dark Horse of Social Media Marketing

The # is enjoying its moment. It is no longer considered a number sign or a mere pound. It has reincarnated on social media and how! With a completely new identity – hashtag or #tag, it has found its place in all places that are non-digital. There are hashtags at all places that have social media. In simple terms, …

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