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Author Archive for: ‘Ashley’
Things You Could Be Doing With Content

Content — it’s king, and everyone knows it. But is your content more like Alexander the Great, or more like Queen Victoria? Is it out there conquering the world, or is it frowning frumpily at the territory it rules over? The fact is that a huge quantity of web content is waving at the Internet …

What is a Brand?

What is brand? There are a lot of definitions of what brand really is. Some say it is just the logo and name, other say it’s more. Here is my take on branding: A strong brand is the difference between the winners/overachievers and the duds… it’s as simple as that. A brand is far more than …

Why Email Marketing Isn’t Dead…

With all of the forward thinking hype surrounding social media marketing, its older brother, the email campaign, is often seen as something of a relic of a past. But for small businesses, email campaigns are still an important part of any marketing toolbox and may even drive more sales than social media campaigns. Consider the …

What the CIA Teaches Us About Social Media

Move over social media gurus. There’s a new kid in town that deserves some attention and it might come as a surprise— the @CIA. If you think the CIA on Twitter sounds boring and dull, think again. As it turns out, spies have a great sense of humor. Just look at some of their tweets: The …

Hashtags… The Dark Horse of Social Media Marketing

The # is enjoying its moment. It is no longer considered a number sign or a mere pound. It has reincarnated on social media and how! With a completely new identity – hashtag or #tag, it has found its place in all places that are non-digital. There are hashtags at all places that have social media. In simple terms, …

Social media “experts” abound these days. Many send conflicting messages every time technology changes, delivering “urgent” signals to hop on the next big thing or be left in the dust. If someone refers to themselves as a social media expert, your first red flag should go up. The landscape of social media is huge. Someone …

6 Real Estate Marketing Ideas For Agents in 2014

If you’re just starting out in the real estate industry as an agent or are a seasoned veteran, there are always things you can do to improve how you market yourself to potential customers. While there are many tried and true methods, here’s a list of 6 tips to help keep your marketing fresh for …

Marketers, You Have No Idea What You’re Doing

And that’s perfectly okay. As marketers, we bear a lot of responsibility, ultimately to our company’s bottom line. That makes it easy for us to become overly attached to familiar strategies. We don’t want to waste budget and we don’t want to risk seeing a negative ROI, so playing it safe often sounds best. However, …

Marketing your Business on Facebook

A good Facebook presence can help you engage your fans and grow your business. But with so many ways to promote your business on Facebook, it’s hard to know where to start. Read on for six easy steps you can take to make social media work for you. Internet Marketing Tips: Create a Facebook Business …