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Author Archive for: ‘Ashley’
Brain Quirks Every Marketer Should Know

The human mind is an amazing thing, but it certainly has its quirks and flaws (but what doesn’t, right?). The technical term for these flaws: Cognitive biases. Cognitive biases means irrational thought patterns. These patterns may have worked for cavemen, but they really make our marketer have to work hard nowawdays. These brain quirks can seriously …

Can you guess which words can make or break an email campaign? A new study reveals the answers. Marketers need to be black and white about the value of an email message. And there’s no better place to do that than in the subject line. In fact, a new study from email marketing agency Alchemy …

Social media networks are continuously adding cool little features here and there, and it can be tough to keep up — especially if there’s no big announcement. For instance, did you know you can reorder the sections on your Facebook business Page? That you can embed a SlideShare presentation directly into a tweet? That you can add …

There has probably been someone in your life – a coach, grandparent, teacher, aunt, or spiritual mentor – who’s made a difference for you. It may have been when you were young (it generally is) – it may have been recently. It may have been a positive experience or it may have been very negative. …

How important do you think digital marketing today is? Did you know that 90% of people trust peer recommendation? And that more people own a mobile a device THAN A TOOTHBRUSH??! Check out this alarming, but enlightening video:

Sometimes, defeat turns into opportunity. Even though you may not get a job or get the big promotion within your company like you’d hoped, always remember to be gracious and polite and still add them to your LinkedIn network. You never know when you will need or run into that connection down the road. I …

If you are a design or have ever worked with a designer, I think you will appreciate this article. More times than not, when asked to design something for friend or someone who says, “Your mom suggested I call you. I have an idea in mind…” the finish product is never really “YOUR” design. It’s …

10 Laws of Social Media Marketing

For business owners just getting started, a guide to build brand buzz and boost your bottom line! Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. It’s vital that you understand …

How to Build a Strong Social-Media Presence

Can you really do social media in 30 minutes each day successfully? When I see article titles or headlines claiming that you can automate your posts and work smarter on your social network by doing this or that, I think to myself, Really?

Running a social-media strategy is just like any other process: It takes time. There are no shortcuts, you just need to be agile. When you decide to join social media, make sure that your strategy is not just “post and run”.  Here are some strategic steps you can take to build a strong social-media presence:

Surviving the Pigeon Algorithm Update

You’ve probably seen and or heard a lot of chatter regarding the recent Google Algorithm update, dubbed Pigeon by the good folks at Search Engine Land. As with past updates, there has been some confusion as to just what is going on with the update, but confusion seems to be greater with this particular update. …

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