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Author Archive for: ‘Ashley’
Calling All Artists!

Are you a local Georgia artist with just as much love for Blue Ridge, GA as we do? Great! We have the gig for you! Blu Mountain Expressions is on the hunt for artists to collaborate on a project with us. If you (or someone you know) is interested in, please have them email jashley@blumountainexpressions.com or …

Things Marketing Majors Should Know, But Don’t

With the frequent changes of online marketing, it’s imaginably difficult for professors to keep up. That’s why it’s time to revamp marketing programs and bring them into the 21st century. Back in March, I was the keynote speaker for a Digital Portfolio Workshop at Georgia Regents University at Augusta in Augusta, GA (formerly known as …

Although this post isn’t exactly about marketing, SEO, graphic design, or other entrepreneur type topics, I feel it’s still semi-related to the field in a sense because of branding and poor marketing choices. According to TechTimes, Nintendo announced last month that more than two million copies of their new Mario Kart 8 for Wii U …

9 Tips to Checkmate Google

For years Google has dominated the internet and more or less held a monopoly on consumer searches. Not only used as a noun, but also a verb. Nobody ever says, “Yahoo those song lyrics.” However, with rapid changes in social media and new trends in online consumer behavior, webmasters face difficult challenges when it comes to …

The world’s biggest search engine shakes up its algorithms… again. Although Google updates it’s algorithms regularly, a revision of this size is rare. The last “big” revision happened in 2012 when Google altered it’s algorithm to weed out misleading websites. Due to the uproar this caused in 2012, Google has tried to soften the blow …

How to Set Up a Killer Social Media Strategy for Your Biz

We all know that it’s crucial “these day” to have a social media presence. However, creating a strategy to accomplish a successful social media campaign can be overwhelming. Most people don’t even know where to begin. And some even question whether they really need to be on social media? So, do you? Maybe not. However, if you’re not… …

Social is the Future of Customer Experience

More and more, customers are turning to social channels for customer service from their favorite (or least favorite) brands. Is your company ready? A recent infographic from Facebook Marketing Partner Sprinklr found: 78 percent of companies now say they have dedicated social media teams, up from 67 percent in 2012. 47 percent of Americans say …

What March Madness Can Teach Branding

I spent some time this morning on LinkedIn and ran across this article and just had to share it: March Madness is the most wonderful time of the year for basketball fanatics. College basketball fans will flock to their televisions for three weeks of intense competition that results in “One Shining Moment”. As an avid …

You may be running the show, but the people on your team have just as much of an impact on your company’s success as you do. I know this to be true more than anyone! Smart entrepreneurs surround themselves with positive people (but also smart people), especially when business is slow. Positive people come in …

For those of you who follow my blog and have heard me speak , you know how much I preach on continued professional education… so, today, I saw a Groupon for 12 Months of Premium Access to an Online Beginner PhotoShop Course for One or Ten from GoSkills (Up to 93% Off). Definitely worth checking …